“If students aren't taught the language of sound and images, shouldn't they be considered
as illiterate as if they left college
without being able to read or write?”

                                   ~ George Lucas, filmmaker





IBW is the ONLY storytelling process

that integrates visual text 

 to ADVANCE the storyline.


Instead of a few irrelevant visuals professing to create enhanced story

or animations tacked-on onto stories only to enhance the price 

IBW IS new and innovative visual storytelling.


In the glut of *enhanced* scanned-from-print e-books,

IBW is the game-changer.


The IBW storytelling format requires a different set of creative muscles than what you are accustomed to using. IBW storytelling puts yet-to-be-discovered animators on equal-footing with industry veterans. Success involves only your skills, creativity and how well you get the IBW.


Here are some FAQs.

If interested in getting acquainted, apply as directed below.






Q:  Are you looking for individual animators or animation studios?

A:  We use both. Single titles are definitely do-able by an individual. Some series work can be done solo; other series production is beyond solo. We also welcome animator-partners and smaller studios (3-5 people). Only occasionally do we need a large production studio. [Return to question list.]

Q:  Is this a single assignment or do you have other work in the pipeline?

A:  LOTS in the pipeline! And once you are an IBW Creative, all projects are open for your consideration. On our homepage, check out IBW Projects for IBW Creatives for a sample of a job post. [Return to question list.]

Q:  What sort of deadlines can I expect?

A:  Deadlines are not arbitrarily set. Prior to contract, IBW will discuss with you what you expect your time-needs to be and deadlines will align with your own production estimates. [Return to question list.]

Q:  Do you accept proposals for series?

A:  Yes! Once an IBW Creative, you may submit proposals. We are also happy to help you match-up with other IBW Creatives. For example, an IBW Author is an asset in accomplishing a story that meets IBW editorial parameters. On our homepage, check out IBW Creative Seeking IBW Creatives for more information. [Return to question list.]

Q:  Would smaller animation teams still get to pitch series concepts?

A:  Yes, definitely. [Return to question list.]

Q:  How many minutes of animation are in each book?

A:  Obviously, the amount of animations varies from book-to-book. A single title may be 1-3 minutes. A title in a series might be 3-6 minutes. A series that includes music would also require the animations to be extended for a music video product. But, regardless of the project, the required animation is scripted in detail and will be yours to review prior to contract. [Return to question list.]

Q:  What age level is the audience?

A:  IBW titles are leveled according to developmental benchmarks, literacy levels and educational targets. But, in general, think ages 2-5, 5-7 and 8-up. [Return to question list.]

Q:  Can you give me an idea of timeline for title release once animation is completed?

A:  Delay benefits no one. As animations are the final stage of production, titles get into the marketplace fairly quickly once animation is completed. [Return to question list.]

Q:  Will you negotiate with my agent?

A:  IBW’s policy is to not waste anybody’s time. Therefore, to be respectful of our Creatives, our best offer is always our first offer. Therefore, we cannot increase your offer as a result of your agent’s efforts. [Return to question list.]

If considering applying with IBW, please watch this video.


If you and the child within are best buddies,

please do apply to be an IBW Creative!



What to include in your initial email to IBW:

1) In SUBJECT LINE:  Last Name, First Name  followed by the *skill* you possess.
            EX:  SMITH, JOHN ~ Animator

2) In EMAIL TEXT, a short intro, with links to your work. (If you haven’t any links, complete application by answering questions below and wait for our contact re: how to receive a sample of your work. Please do not attach files to email. They will not be opened.)

3) In the EMAIL TEXT, please answer the following 7 inquiries. Please number your responses accordingly.  Yes, you may skip any questions you feel uncomfortable answering.

Your responses will help us determine if you would enjoy the IBW culture.

Please tell us about you! Tell us…

  1. About your passion
  2. About the first character you created… Or, about your favorite character ever created. What about it makes it your favorite?
  3. What factors do you think make for great visual storytelling?
  4. THREE of your best personal qualities (those which your friends and family say about you!)
  5. THREE *fun* things to know about you (what you like and/or like to do, things you have accomplished, something you like to do with friends, family)
  6. Tell us about a child in your life. Include relationship (your own child, grandchild, niece/nephew, babysitting, teacher, etc.) as well as a special time you spent together, or an accomplishment they made via your help.
  7. TWO of your career goals and TWO of your personal goals